Strength-Weakness Analysis


In turnaround practice nowadays strength-weakness analyses constitute a widespread method of gaining a clear picture of the initial situation in which the company finds itself. Its frame of reference is the present and in the context of a turnaround plan necessary to assess the strengths and weaknesses inherent in future environment conditions and trends. Moreover, pronounced features by comparison with major competitors must be assessed in a meaningful manner. In addition, we take care of the following individual points.